As the head of ThinkCERCA's marketing team, I led a complete revamp of our brand guidelines to ensure the company's mission and values were understood internally and externally through consistent visuals and messaging. I worked closely with the company's Senior Marketing Designer, Director of Design, and an external copywriter to develop a brand identity and comprehensive design system that had positive implications for the marketing as well as product teams. View brand guidelines at style.thinkcerca.com.
Piece & Co.
As a freelance marketing consultant for Piece & Co., a socially conscious business connecting artisans in developing countries with US-based fashion brands, I was brought on to help with the company's branding, content marketing, and social media. When Piece & Co. landed a high-profile partnership with Nordstrom, I worked with Chicago-based Lift Collective to guide Piece & Co. through a brand refresh as well as develop a cause-marketing campaign titled, "She Makes It," to market the collaboration.