Oversaw the delivery of a guide designed to educate district and school leaders on the importance of teaching writing across subjects. Became the #4 Google search result for a target keyphrase and generated $1.3M of pipeline and $850k in revenue.

Writing Across the Curriculum Guide

Wrote and edited a guide for administrators looking for practical advice on launching a personalized literacy initiative within their school or district. Since launching in 2016, the guide has influenced more than $8M in pipeline.

Blended Literacy Guide

Edited and oversaw the launch of ThinkCERCA's first longitudinal study, showcasing our product's ability to close educational opportunity gaps for black students.


Fayette County Case Study

Wrote, edited, and produced a case study showcasing that ThinkCERCA usage helped Farmington Municipal Schools students achieve double-digit growth on the state's end-of-year assessments.

Farmington Case Study

Wrote, edited, and collaborated with an in-house designer to create a high-quality print brochure for ThinkCERCA's sales team to leverage at conferences and in-person meetings.


Spark Courageous Thinking Brochure

Leveraging the power of customer stories, I project managed, promoted, and produced ThinkCERCA's highest performing webinar in terms of attendance (700+ registrants).


Effective Essay Editing Webinar

Provided creative direction for a video about what critical thinking means to students. Developed as part of a year-long partnership with the Gates Foundation.

Critical Thinking Video

Provided creative direction for an online teacher experience that was developed as part of a year-long partnership with the Gates Foundation.

Happy, Noisy Classrooms

Provided creative direction and onsite oversight of a video showcasing the impact of ThinkCERCA on classrooms in Charlotte Mecklenburg Schools. I also interviewed all students, teachers, and administrators featured in this video.

21st-Century Learning in NC

© 2020 Elizabeth Riley Boyer