Oversaw the delivery of a guide designed to educate district and school leaders on the importance of teaching writing across subjects. Became the #4 Google search result for a target keyphrase and generated $1.3M of pipeline and $850k in revenue.
Wrote and edited a guide for administrators looking for practical advice on launching a personalized literacy initiative within their school or district. Since launching in 2016, the guide has influenced more than $8M in pipeline.
Provided creative direction and onsite oversight of a video showcasing the impact of ThinkCERCA on classrooms in Charlotte Mecklenburg Schools. I also interviewed all students, teachers, and administrators featured in this video.